# Dmitrii Rybalka Resume Lead Product Designer | FinTech, Marketplaces, Design Systems, B2B/B2C SaaS, AI-assisted Design Email: rebosidium@gmail.com LinkedIn: https://www.linkedin.com/in/ribadima/ Telegram: @ribadima Website: https://dmitryrybalka.com/ English: B2, working proficiency Availability: Open to remote / relocation ## Professional Summary Product design leader with 15+ years of hands-on experience creating B2B/B2C digital products across FinTech, marketplaces, classifieds, HealthTech, leasing, and e-commerce. Experienced in leading full-cycle design from discovery and hypothesis framing to delivery, connecting user needs, business context, UX research, design systems, and product metrics such as conversion, retention, churn, NPS, and LTV. Currently leading Product Design, UX Research, DesignOps, and Design Systems across an international classifieds group with 5M+ MAU and 8+ product verticals. Previously worked at Raiffeisen Bank and Raiffeisen Leasing on an institutional trading terminal, internal leasing platform, and B2B marketplace. At Yandex.Market, developed analytics products and seller-facing tools for marketplace teams and vendors. Strong in design reviews, team development, OKRs, cross-functional collaboration, and AI-assisted workflows. ## Professional Experience ### Larixon Classifieds Design Lead Aug 2025 - Present Project markets: Cyprus, Mongolia, Tajikistan Scale: 5M+ MAU - Developed the design function across Product Design, DesignOps, Design Systems, and UX Research. - Scaled the team to 7+ Product Designers and 1 UX Research Lead across 8+ product verticals. - Built the Design System from 0 to 1: Web/App, DSO roles, governance, and maturity tracker. - Launched UX Research from 0 to 1 across Cyprus, Mongolia, and Tajikistan, including cross-country studies. - Established OKR-based DesignOps, reviews, Jira visibility, onboarding, and IDPs. - Introduced AI-assisted workflows for discovery, ideation, and documentation. ### Raiffeisen Bank International Lead Product Designer Jul 2021 - Aug 2025 Bank and leasing products Scale: 2M+ retail clients, 500+ institutional clients Raiffeisen Bank: Trading and Investment Products - Led UX for a professional trading terminal serving 500+ institutional clients. - Defined product design strategy across 5+ tools, aligning business goals with user needs. - Mentored 5 designers, conducted design reviews, and supported hiring across 2 product teams. - Used LLM-powered tools to accelerate research preparation, synthesize insights, and explore early hypotheses. Raiffeisen Leasing: B2B Leasing Marketplace and Internal CRM - Designed a B2B leasing marketplace and modular CRM for 19 role types and 350+ sales reps. - Cut offer generation time from 12 minutes to 2 minutes by redesigning quoting workflows and UI logic. - Increased process automation from 10% to 90% by streamlining business rules and operational flows. - Introduced a scalable design process adopted across a 40+ designer organization. ### Yandex.Market Senior Product Designer Apr 2020 - Jul 2021 Large-scale e-commerce marketplace Scale: 50M+ MAU, 35K+ vendors - Led UX for a large-scale analytics platform used by product and category teams. - Reduced vendor onboarding time from 90 days to 1 day by redesigning agreement workflows. - Designed seller tools adopted by 35,000+ marketplace vendors. - Improved product taxonomy and categorization for 57M+ SKUs covering 890 marketplace categories. ### GdeMaterial Senior Product Designer Jun 2019 - Apr 2020 Early-stage DIY marketplace startup Scale: 500+ suppliers, 2,000 B2B clients - Led UX for a DIY marketplace startup with 500+ suppliers and 2,000 B2B clients. - Increased conversion from 0.5% to 1.6%. - Launched product, checkout, and logistics workflows. ### Medesk Ltd. Senior Product Designer Sep 2016 - Jun 2019 B2B HealthTech SaaS used in 35+ countries Scale: 1000+ clinics, 35+ countries - Designed UX for a healthcare platform used by 1000+ clinics across 35+ countries. - Launched an online treatment flow for 10K+ B2C patients. - Improved NPS from 37% to 54%. - Integrated third-party modules, national labs, and Storybook-based UI components. ## Education And Certifications - EF SET English Certificate, B2 Upper Intermediate, EF SET, Jun 2025. - Scrum Fundamentals Certified, SCRUMstudy, Jun 2025. - Master's Degree in Finance, Academic International Institute, May 2012. ## Skills And Tools - AI-assisted workflows - ChatGPT - Claude - OpenAI Codex - Product Design - UX/UI - Design Leadership - DesignOps - Design Systems - Product Discovery - UX Research - Marketplace UX - FinTech UX - B2B/B2C SaaS - User Flows - Information Architecture - Prototyping - Usability Testing - A/B Testing - User Interviews - CJM - JTBD - Design Reviews - OKRs - Stakeholder Management - Cross-functional Collaboration - Team Management - Scrum - Figma - Jira ## Portfolio And Resume Artifacts - Visual portfolio: https://dmitryrybalka.com/ - LLM-readable index: https://dmitryrybalka.com/llms.txt - Full LLM-readable context: https://dmitryrybalka.com/llms-full.txt - Plain text resume: https://dmitryrybalka.com/resume.txt - Markdown resume mirror: https://dmitryrybalka.com/resume.md - JSON Resume: https://dmitryrybalka.com/resume.json