{
  "basics": {
    "name": "Dmitrii Rybalka",
    "label": "Lead Product Designer",
    "image": "https://dmitryrybalka.com/assets/portfolio-2026/avatar/avatar.svg",
    "email": "rebosidium@gmail.com",
    "url": "https://dmitryrybalka.com/",
    "summary": "Product design leader with 15+ years of hands-on experience creating B2B/B2C digital products across FinTech, marketplaces, classifieds, HealthTech, leasing, and e-commerce. Experienced in leading full-cycle design from discovery and hypothesis framing to delivery, connecting user needs, business context, UX research, design systems, and product metrics.",
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "ribadima",
        "url": "https://www.linkedin.com/in/ribadima/"
      },
      {
        "network": "Telegram",
        "username": "ribadima",
        "url": "https://t.me/ribadima"
      }
    ]
  },
  "work": [
    {
      "name": "Larixon Classifieds",
      "position": "Design Lead",
      "startDate": "2025-08",
      "summary": "International classifieds group with market-leading platforms across Cyprus, Mongolia, Tajikistan, Trinidad and Tobago, and Jamaica. Project markets include Cyprus, Mongolia, Tajikistan, Trinidad and Tobago, and Jamaica.",
      "highlights": [
        "Developed the design function across Product Design, DesignOps, Design Systems, and UX Research.",
        "Scaled the team to 7+ Product Designers and 1 UX Research Lead across 8+ product verticals.",
        "Built the Design System from 0 to 1: Web/App, DSO roles, governance, and maturity tracker.",
        "Launched UX Research from 0 to 1 across Cyprus, Mongolia, and Tajikistan.",
        "Introduced AI-assisted workflows for discovery, ideation, and documentation."
      ]
    },
    {
      "name": "Raiffeisen Bank International",
      "position": "Lead Product Designer",
      "startDate": "2021-07",
      "endDate": "2025-08",
      "summary": "Banking, trading, investment, leasing, B2B marketplace, CRM, and internal tooling work across Raiffeisen Bank and Raiffeisen Leasing.",
      "highlights": [
        "Led UX for a professional trading terminal serving 500+ institutional clients.",
        "Defined product design strategy across 5+ investment-product tools.",
        "Mentored 5 designers, conducted design reviews, and supported hiring across 2 product teams.",
        "Designed a B2B leasing marketplace and modular CRM for 19 role types and 350+ sales reps.",
        "Cut offer generation time from 12 minutes to 2 minutes.",
        "Increased process automation from 10% to 90%."
      ]
    },
    {
      "name": "Yandex.Market",
      "position": "Senior Product Designer",
      "startDate": "2020-04",
      "endDate": "2021-07",
      "summary": "Large-scale e-commerce marketplace work across analytics products, seller-facing tools, vendor onboarding workflows, and product taxonomy.",
      "highlights": [
        "Led UX for a large-scale analytics platform used by product and category teams.",
        "Reduced vendor onboarding time from 90 days to 1 day.",
        "Designed seller tools adopted by 35,000+ marketplace vendors.",
        "Improved product taxonomy and categorization for 57M+ SKUs covering 890 marketplace categories."
      ]
    },
    {
      "name": "GdeMaterial",
      "position": "Senior Product Designer",
      "startDate": "2019-06",
      "endDate": "2020-04",
      "summary": "Early-stage DIY marketplace for construction and home improvement materials.",
      "highlights": [
        "Led UX for a DIY marketplace startup with 500+ suppliers and 2,000 B2B clients.",
        "Increased conversion from 0.5% to 1.6%.",
        "Launched product, checkout, and logistics workflows."
      ]
    },
    {
      "name": "Medesk Ltd.",
      "position": "Senior Product Designer",
      "startDate": "2016-09",
      "endDate": "2019-06",
      "summary": "B2B HealthTech SaaS platform used by healthcare providers across 35+ countries.",
      "highlights": [
        "Designed UX for a healthcare platform used by 1000+ clinics across 35+ countries.",
        "Launched an online treatment flow for 10K+ B2C patients.",
        "Improved NPS from 37% to 54%.",
        "Integrated third-party modules, national labs, and Storybook-based UI components."
      ]
    }
  ],
  "education": [
    {
      "institution": "Academic International Institute",
      "area": "Finance",
      "studyType": "Master's Degree",
      "endDate": "2012-05"
    }
  ],
  "certificates": [
    {
      "name": "EF SET English Certificate, B2 Upper Intermediate",
      "date": "2025-06",
      "issuer": "EF SET"
    },
    {
      "name": "Scrum Fundamentals Certified",
      "date": "2025-06",
      "issuer": "SCRUMstudy"
    }
  ],
  "skills": [
    {
      "name": "Product Design Leadership",
      "keywords": [
        "Product Design",
        "UX/UI",
        "Design Leadership",
        "DesignOps",
        "Design Reviews",
        "OKRs",
        "Team Management"
      ]
    },
    {
      "name": "Research And Discovery",
      "keywords": [
        "Product Discovery",
        "UX Research",
        "User Interviews",
        "Usability Testing",
        "A/B Testing",
        "CJM",
        "JTBD"
      ]
    },
    {
      "name": "Domains",
      "keywords": [
        "Marketplace UX",
        "FinTech UX",
        "B2B/B2C SaaS",
        "HealthTech",
        "Trading UX",
        "E-commerce",
        "CRM"
      ]
    },
    {
      "name": "Tools",
      "keywords": [
        "Figma",
        "Jira",
        "ChatGPT",
        "Claude",
        "OpenAI Codex",
        "AI-assisted Workflows"
      ]
    }
  ],
  "languages": [
    {
      "language": "English",
      "fluency": "B2, working proficiency"
    }
  ],
  "projects": [
    {
      "name": "Larixon Classifieds Portfolio Case Study",
      "description": "Design leadership, UX research, design systems, DesignOps, and AI-assisted workflows for an international classifieds group.",
      "url": "https://dmitryrybalka.com/case-studies/larixon.txt"
    },
    {
      "name": "Raiffeisen Group Portfolio Case Study",
      "description": "Professional trading terminal, investment products, B2B leasing marketplace, modular CRM, and enterprise tools.",
      "url": "https://dmitryrybalka.com/case-studies/raiffeisen.txt"
    },
    {
      "name": "Yandex.Market Portfolio Case Study",
      "description": "Marketplace analytics, seller tools, vendor onboarding, dashboards, and product taxonomy.",
      "url": "https://dmitryrybalka.com/case-studies/yandex-market.txt"
    },
    {
      "name": "GdeMaterial Portfolio Case Study",
      "description": "DIY marketplace, checkout, logistics, product discovery, and supplier workflows.",
      "url": "https://dmitryrybalka.com/case-studies/gdematerial.txt"
    },
    {
      "name": "Medesk Ltd. Portfolio Case Study",
      "description": "HealthTech SaaS, patient flows, clinic operations, integrations, and design system work.",
      "url": "https://dmitryrybalka.com/case-studies/medesk.txt"
    }
  ],
  "meta": {
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    "version": "v1.0.0",
    "lastModified": "2026-06-07"
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}
