# Dmitry Rybalka Positioning

## Short Positioning

Dmitry Rybalka is a Product Design Lead for complex B2B/B2C digital products, with 15+ years of experience across marketplaces, classifieds, fintech, healthtech, SaaS, CRM, analytics, and internal tools.

## Best-Fit Roles

- Lead Product Designer / Design Lead
- Product Design Manager / Design Manager / UX Design Manager
- Principal Product Designer
- Staff Product Designer
- Strong Senior Product Designer / Senior UX Product Designer / senior-grade Product Designer roles

Adjacent roles can also be a good fit when the product, scope, team, decision influence, and growth potential are strong:

- AI Product Designer / AI-assisted Product Designer
- AI Design Workflow Lead
- AI Design Systems Lead
- Design Engineer roles centered on design systems, product UX, prototyping, AI workflows, or design-engineering bridge work

Head of Design can be a fit mainly in smaller companies where the scope is manageable and remains close to hands-on product/design leadership.

Title alone should not be used as a strict filter. Broader Product Designer, UI/UX Designer, Product Designer (UI/UX), or senior IC titles can be relevant when the role has strong product scope, team quality, influence, and growth upside.

## Target Contexts

- Products with complex workflows, multiple user roles, and operational constraints.
- AI-native or AI-enabled products where product design, workflows, or design systems are central.
- B2B SaaS and workflow-heavy products.
- Marketplaces and classifieds with discovery, listing, search, checkout, logistics, or seller-side tooling.
- E-commerce products and seller/operator tools.
- Fintech and trading products where information density, precision, and trust matter.
- Enterprise/internal tools and analytics platforms.
- HealthTech products with clinic operations, patient flows, integrations, and regulatory complexity.
- Organizations that need stronger design quality, process maturity, research practice, and reusable systems.

## Differentiators

- Combines product design execution with design leadership and team maturity.
- Has experience leading designers and research while staying close to product details.
- Can establish design systems, design operations, and governance without losing practical product velocity.
- Has worked across consumer-scale and enterprise-scale products.
- Can translate ambiguous business and operational constraints into clear UX flows.
- Has experience introducing AI-assisted workflows for discovery, research synthesis, and documentation.
- Positioning emphasizes product impact, metrics, complex systems, leadership, discovery-to-delivery ownership, and business outcomes rather than pure visual/UI execution.

## Collaboration Style

- Cross-functional: works with product, engineering, analytics, business, marketing, sales, customer success, and operations.
- Structured: uses reviews, quality standards, OKRs, onboarding, and process visibility.
- Practical: focuses on workflows, measurable impact, reusable patterns, and product constraints.
- Mentoring-oriented: supports designers through reviews, 1:1s, onboarding, hiring support, and individual development plans.

## Domains

- Classifieds
- Marketplaces
- E-commerce
- FinTech
- Trading and investment products
- Leasing and CRM
- HealthTech SaaS
- Patient portals
- Internal tools
- Analytics dashboards
- Design systems
- UX research
- DesignOps