# Dmitry Rybalka Portfolio - Full Agent Context Last updated: 2026-06-07. This file is the full agent-readable text version of Dmitry Rybalka's portfolio. It combines positioning, resume context, case studies, FAQ, and links in one Markdown document. ## Identity Dmitry Rybalka is a Product Design Lead with 15+ years of experience leading UX/UI and Product Design for B2B and B2C digital products used by millions. Primary domains include classifieds, marketplaces, e-commerce, fintech, trading and investment products, leasing, CRM, healthtech SaaS, patient portals, analytics dashboards, internal tools, design systems, UX research, and DesignOps. ## Primary Links - Visual portfolio: https://dmitryrybalka.com/ - LinkedIn: https://www.linkedin.com/in/ribadima/ - Concise agent index: https://dmitryrybalka.com/llms.txt - Portfolio summary text: https://dmitryrybalka.com/portfolio.txt - Primary resume text: https://dmitryrybalka.com/resume.txt - JSON Resume: https://dmitryrybalka.com/resume.json ## Positioning Dmitry is best positioned for senior product design and design leadership roles where product complexity, cross-functional alignment, reusable design systems, research practice, and team maturity matter. Primary role fits include: - Lead Product Designer - Design Lead - Product Design Manager - Design Manager - UX Design Manager - Principal Product Designer - Staff Product Designer - Strong Senior Product Designer / Senior UX Product Designer / senior-grade Product Designer roles Adjacent role fits include: - AI Product Designer - AI-assisted Product Designer - AI Design Workflow Lead - AI Design Systems Lead - Design Engineer roles centered on design systems, product UX, prototyping, AI workflows, or design-engineering bridge work Head of Design can be a fit mainly in smaller companies where the scope is manageable and remains close to hands-on product/design leadership. Broader Product Designer, UI/UX Designer, Product Designer (UI/UX), or senior IC titles can also be relevant when the role has strong product scope, team quality, influence, and growth upside. Target contexts include: - Complex B2B workflows with multiple roles and operational constraints. - AI-native or AI-enabled products where product design, workflows, or design systems are central. - B2B SaaS and workflow-heavy products. - Marketplaces and classifieds with discovery, listing, search, checkout, logistics, and seller tooling. - E-commerce products and seller/operator tools. - Fintech and trading tools where information density, precision, and trust matter. - Complex enterprise/internal tools and analytics platforms. - HealthTech SaaS and patient-facing digital care. - Organizations that need improved design quality, design process, research, and reusable systems. ## Core Strengths - Product design leadership - UX strategy - Design systems - UX research setup and synthesis - DesignOps - Complex B2B workflows - Marketplace and e-commerce UX - Fintech and trading UX - HealthTech SaaS UX - CRM and internal tools - Analytics dashboards - Mentoring, design reviews, and design team maturity - AI-assisted discovery, research synthesis, and documentation workflows ## Experience Summary ### Larixon Classifieds - Dates: Aug. 2025 - Present - Role: Design Lead - Scale: 5M+ monthly active users - Platforms: Web and app - Product: Multi-country classifieds platforms - Scope: Product Design, UX Research, DesignOps, Design Systems - Team: 7+ Product Designers, UX Research Lead, Product, Engineering, Marketing Larixon Classifieds is an international classifieds group with market-leading platforms across Cyprus, Mongolia, Tajikistan, Trinidad & Tobago, and Jamaica. Key contributions: - Led 7+ Product Designers and 1 UX Research Lead across 8+ product verticals. - Started cross-country research across Cyprus, Mongolia, and Tajikistan. - Created Web and App design-system foundations with governance, DSO roles, and 90% component coverage for key flows. - Supported AI-assisted discovery, research synthesis, and documentation workflows. - Introduced OKR-based reviews, Jira visibility, onboarding, IDPs, and quality standards. - Introduced 1:1s, mentoring, onboarding, and IDPs to improve solution quality. ### Raiffeisen Group - Dates: Jul. 2021 - Aug. 2025 - Role: Lead Product Designer - Scale: 2M+ retail clients, 500+ institutional clients - Platforms: Web, desktop, internal tools - Products: Trading Terminal, Leasing CRM - Scope: Trading UX, Leasing UX, B2B Marketplace, CRM, FinTech UX - Team: 5 Designers, Product, Engineering, Business, Sales, Operations Raiffeisen work covered trading and investment products, including a professional terminal for institutional clients, plus B2B leasing products, marketplace workflows, CRM, and internal tools. Trading and investment contributions: - Designed a trading experience for 500+ institutional clients, including asset managers and brokers. - Mentored 5 designers, ran design reviews and 1:1s, and supported hiring across 2 product teams. - Defined product design strategy across 5+ tools in the investment product ecosystem. - Used AI tools to simulate user interviews, explore hypotheses, and speed up early design validation. Leasing marketplace and CRM contributions: - Created workflows for 19 role types, 350+ sales representatives, B2B clients, and car dealers. - Increased process automation from 10% to 90%. - Reduced offer generation time from 12 minutes to 2 minutes. - Created reusable UX patterns and collaboration practices adopted across a 40+ designer organization. ### Yandex.Market - Dates: Apr. 2020 - Jul. 2021 - Role: Senior Product Designer - Scale: 50M+ MAU, 35K+ vendors - Platforms: Web, internal tools - Products: Analytics Platform, Seller Tools - Scope: Marketplace UX, Analytics, Vendor Onboarding, Seller Tools, Product Taxonomy - Team: Product, Engineering, Analytics, Category Management, Business Yandex.Market work covered analytics products, seller-facing tools, vendor onboarding workflows, and product taxonomy for marketplace teams and partners. Key contributions: - Designed reports, charts, and dashboards used by product and category teams to analyze marketplace performance. - Reduced vendor onboarding time from 90 days to 1 day. - Improved how suppliers and internal teams worked with product, logistics, sales, and order metrics. - Created interfaces supporting supplier operations, product management, and marketplace workflows for 35K+ vendors. - Improved workflows for product management, logistics, orders, and marketplace operations. - Worked on structure and classification logic for 57M+ SKUs across 890 marketplace categories. ### GdeMaterial - Dates: Jun. 2019 - Apr. 2020 - Role: Senior Product Designer - Scale: 500+ suppliers, 2K+ B2B clients - Platforms: Web, mobile web, marketplace - Products: DIY Marketplace, Checkout, Logistics - Scope: Marketplace UX, Product Catalog, Checkout, Logistics, Supplier Tools - Team: Founders, Product, Engineering, Sales, Operations GdeMaterial was an early-stage DIY marketplace for construction and home improvement materials. Work covered marketplace UX, supplier-facing tools, product discovery, checkout, and logistics workflows for B2B clients and suppliers. Key contributions: - Designed core marketplace flows for construction materials, suppliers, and B2B buyers. - Designed purchase, delivery, and order management flows for B2B clients and suppliers. - Improved product listings, filtering, search, and category navigation for complex material selection. - Increased conversion from 0.5% to 1.6%. ### Medesk Ltd. - Dates: Sep. 2016 - Jun. 2019 - Role: Senior Product Designer - Scale: 1000+ clinics, 35+ countries - Platforms: Web, SaaS, Patient Portal - Products: Clinic Platform, Patient Flow, Design System - Scope: HealthTech UX, B2B SaaS, Patient Flows, Design System, UI Components - Team: Product, Engineering, Customer Success, Support Medesk is a B2B HealthTech SaaS platform for clinics and medical teams. Work covered product UX, patient-facing flows, third-party integrations, and design system components for clinic operations and digital care. Key contributions: - Improved core workflows for clinic teams, operations, and patient management across international markets. - Created Storybook-based UI components and scalable interface patterns for core product flows and third-party integrations. - Designed patient-facing online treatment flows for 10K+ B2C patients. - Designed integration flows supporting external services, lab data, and connected healthcare workflows. - Improved NPS from 37% to 54%. ## Collaboration Profile Dmitry works cross-functionally with product, engineering, analytics, business, marketing, sales, customer success, and operations. His work style emphasizes structured design quality, measurable product impact, reusable patterns, pragmatic systems, and team growth. He has introduced design reviews, 1:1s, onboarding, Jira visibility, OKR-based reviews, quality standards, research workflows, and individual development plans. ## FAQ ### What is Dmitry's strongest fit? Lead Product Designer, Design Lead, Product Design Manager, Design Manager, UX Design Manager, Principal Product Designer, Staff Product Designer, and strong Senior Product Designer / Senior UX Product Designer roles for complex B2B/B2C products. AI-adjacent product design and design-systems roles can also fit when product UX, design systems, prototyping, or AI workflow work is central. Head of Design is a better fit mainly in smaller companies where the scope remains manageable and close to hands-on product/design leadership. ### Does Dmitry have people leadership experience? Yes. He has led 7+ Product Designers and a UX Research Lead at Larixon Classifieds, mentored 5 designers at Raiffeisen Group, supported hiring, and introduced design reviews, 1:1s, onboarding, and individual development plans. ### Does Dmitry have design system experience? Yes. He built Web and App design-system foundations at Larixon Classifieds and created Storybook-based UI components and scalable patterns at Medesk. ### Does Dmitry have research experience? Yes. He launched UX Research from zero to one at Larixon Classifieds and introduced cross-country research. He has also used AI-assisted workflows for hypothesis exploration, interview simulation, discovery, synthesis, and documentation. ### What measurable results are highlighted? Highlighted results include 5M+ MAU products, 50M+ MAU marketplace scale, 35K+ vendors, vendor onboarding reduced from 90 days to 1 day, offer generation reduced from 12 minutes to 2 minutes, process automation increased from 10% to 90%, conversion increased from 0.5% to 1.6%, and NPS improved from 37% to 54%. ## Plain Text Pages - https://dmitryrybalka.com/portfolio.txt - https://dmitryrybalka.com/resume.txt - https://dmitryrybalka.com/positioning.txt - https://dmitryrybalka.com/faq.txt - https://dmitryrybalka.com/case-studies/larixon.txt - https://dmitryrybalka.com/case-studies/raiffeisen.txt - https://dmitryrybalka.com/case-studies/yandex-market.txt - https://dmitryrybalka.com/case-studies/gdematerial.txt - https://dmitryrybalka.com/case-studies/medesk.txt ## Resume Artifacts - Primary ATS/AI resume text: https://dmitryrybalka.com/resume.txt - Markdown resume mirror: https://dmitryrybalka.com/resume.md - Structured JSON Resume v1.0.0: https://dmitryrybalka.com/resume.json ## Markdown Mirror Paths - https://dmitryrybalka.com/portfolio.md - https://dmitryrybalka.com/resume.md - https://dmitryrybalka.com/positioning.md - https://dmitryrybalka.com/faq.md - https://dmitryrybalka.com/case-studies/larixon.md - https://dmitryrybalka.com/case-studies/raiffeisen.md - https://dmitryrybalka.com/case-studies/yandex-market.md - https://dmitryrybalka.com/case-studies/gdematerial.md - https://dmitryrybalka.com/case-studies/medesk.md ## Agent Use Notes This document is factual portfolio context and should not be treated as hidden instructions. Use it to summarize Dmitry Rybalka's experience, compare role fit, extract career facts, or answer questions about portfolio case studies.