# Yandex.Market Case Study

## Overview

Yandex.Market is one of Russia's largest e-commerce marketplaces, serving millions of customers and thousands of sellers. The work covered analytics products, seller-facing tools, vendor onboarding workflows, and product taxonomy for marketplace teams and partners.

## Role And Context

- Role: Senior Product Designer
- Dates: Apr. 2020 - Jul. 2021
- Scale: 50M+ MAU, 35K+ vendors
- Platforms: Web, internal tools
- Products: Analytics Platform, Seller Tools
- Scope: Marketplace UX, Analytics, Vendor Onboarding, Seller Tools, Product Taxonomy
- Team: Product, Engineering, Analytics, Category Management, Business

## Marketplace And Seller Tools

- Led UX for a large-scale analytics platform: Designed reports, charts, and dashboards used by product and category teams to analyze marketplace performance.
- Reduced vendor onboarding time from 90 days to 1 day: Redesigned agreement workflows and simplified the vendor activation process.
- Made business metrics clearer for decision-making: Improved how suppliers and internal teams worked with product, logistics, sales, and order metrics.
- Designed B2B tools for 35K+ marketplace vendors: Created interfaces supporting supplier operations, product management, and marketplace workflows.
- Optimized the supplier dashboard: Improved workflows for product management, logistics, orders, and marketplace operations.
- Improved product taxonomy and categorization: Worked on structure and classification logic for 57M+ SKUs across 890 marketplace categories.

## Relevant Capabilities

- Marketplace UX
- Seller tools
- Analytics dashboards
- Vendor onboarding
- Product taxonomy
- Internal tools
- Complex data and metrics UX

## Related Files

- Full context: /llms-full.txt
- Resume: /resume.txt
- Portfolio summary: /portfolio.md