# Raiffeisen Group Case Study

## Overview

Raiffeisen Bank is one of the top-10 banks in Russia and part of Raiffeisen Bank International Group. The work covered trading and investment products, including a professional terminal for institutional clients.

Raiffeisen Leasing is the group's corporate leasing business. The work covered B2B leasing products, including a marketplace, modular CRM, and internal tools for sales teams, dealers, and partners.

## Role And Context

- Role: Lead Product Designer
- Dates: Jul. 2021 - Aug. 2025
- Scale: 2M+ retail clients, 500+ institutional clients
- Platforms: Web, desktop, internal tools
- Products: Trading Terminal, Leasing CRM
- Scope: Trading UX, Leasing UX, B2B Marketplace, CRM, FinTech UX
- Team: 5 Designers, Product, Engineering, Business, Sales, Operations

## Trading And Investment Products

- Led UX for a professional trading terminal: Designed a trading experience for 500+ institutional clients, including asset managers and brokers.
- Improved design quality across teams: Mentored 5 designers, ran design reviews and 1:1s, and supported hiring across 2 product teams.
- Defined product design strategy across 5+ tools: Aligned business goals, user needs, and product hypotheses across the investment product ecosystem.
- Introduced LLM-powered research workflows: Used AI tools to simulate user interviews, explore hypotheses, and speed up early design validation.

## Leasing Marketplace And CRM

- Designed a B2B leasing marketplace and modular CRM: Created workflows for 19 role types, 350+ sales representatives, B2B clients, and car dealers.
- Increased process automation from 10% to 90%: Streamlined business rules, operational flows, and internal decision-making.
- Reduced offer generation time from 12 minutes to 2 minutes: Redesigned quoting workflows, UI logic, and offer preparation scenarios.
- Introduced a scalable design process: Created reusable UX patterns and collaboration practices adopted across a 40+ designer organization.

## Relevant Capabilities

- Fintech UX
- Trading terminal UX
- Information-dense interfaces
- Enterprise workflows
- B2B marketplace UX
- CRM UX
- Internal tools
- Design leadership and mentoring

## Related Files

- Full context: /llms-full.txt
- Resume: /resume.txt
- Portfolio summary: /portfolio.md