# Larixon Classifieds Case Study

## Overview

Larixon Classifieds is an international classifieds group with market-leading platforms across Cyprus, Mongolia, Tajikistan, Trinidad & Tobago, and Jamaica, serving 5M+ monthly active users.

## Role And Context

- Role: Design Lead
- Dates: Aug. 2025 - Present
- Scale: 5M+ MAU
- Platform: Web and app
- Product: Multi-country classifieds platforms
- Scope: Product Design, UX Research, DesignOps, Design Systems
- Team: 7+ Product Designers, UX Research Lead, Product, Engineering, Marketing

## Contribution

- Scaled design leadership: Led 7+ Product Designers and 1 UX Research Lead across 8+ product verticals.
- Launched UX Research from zero to one: Started cross-country research across Cyprus, Mongolia, and Tajikistan.
- Built Design System from zero to one: Created Web and App foundations with governance, DSO roles, and 90% component coverage for key flows.
- Introduced AI-assisted workflows: Supported discovery, research synthesis, and documentation.
- Established DesignOps: Introduced OKR-based reviews, Jira visibility, onboarding, IDPs, and quality standards.
- Improved team maturity: Introduced 1:1s, mentoring, onboarding, and IDPs to improve solution quality.

## Relevant Capabilities

- Design leadership
- UX research setup
- Design systems
- DesignOps
- AI-assisted product design workflows
- Multi-country product work
- Classifieds marketplace UX

## Related Files

- Full context: /llms-full.txt
- Resume: /resume.txt
- Portfolio summary: /portfolio.md