# GdeMaterial Case Study

## Overview

GdeMaterial was an early-stage DIY marketplace for construction and home improvement materials. The work covered marketplace UX, supplier-facing tools, product discovery, checkout, and logistics workflows for B2B clients and suppliers.

## Role And Context

- Role: Senior Product Designer
- Dates: Jun. 2019 - Apr. 2020
- Scale: 500+ suppliers, 2K+ B2B clients
- Platforms: Web, mobile web, marketplace
- Products: DIY Marketplace, Checkout, Logistics
- Scope: Marketplace UX, Product Catalog, Checkout, Logistics, Supplier Tools
- Team: Founders, Product, Engineering, Sales, Operations

## Marketplace And Checkout

- Led UX for an early-stage DIY marketplace: Designed core marketplace flows for construction materials, suppliers, and B2B buyers.
- Launched checkout and logistics workflows: Designed purchase, delivery, and order management flows for B2B clients and suppliers.
- Improved product discovery and catalog experience: Worked on product listings, filtering, search, and category navigation for complex material selection.
- Increased conversion from 0.5% to 1.6%: Improved key marketplace flows across product discovery, checkout, and ordering experience.

## Relevant Capabilities

- Early-stage marketplace UX
- Product discovery
- Search and filtering
- Checkout
- Logistics workflows
- Supplier tools
- Mobile web UX

## Related Files

- Full context: /llms-full.txt
- Resume: /resume.txt
- Portfolio summary: /portfolio.md